A data-driven, experiment-heavy approach to marketing and product design focused on rapidly finding ways to grow a business.
The term growth hacking was popularized around 2010 in the startup world. It describes teams that blend marketing, product, engineering, and analytics to run quick experiments aimed at acquiring, activating, and retaining users, often on small budgets.
Tactics can include referral programs that reward users for inviting friends, optimizing signup flows to reduce drop-off, search engine optimization, viral sharing features, and A/B testing landing pages. A classic framework is the AARRR funnel: acquisition, activation, retention, revenue, and referral. Growth hacking works best once a product has real value; clever tricks cannot fix a product that people do not want. Some aggressive tactics, such as spammy invitations, can damage trust and break platform rules.
The percentage of customers or subscribers who stop using a product or cancel a subscription during a given period.
OKRObjectives and Key Results: a goal-setting framework pairing an ambitious objective with a few measurable results that show progress.
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