A free listing from Google that shows a business's details, such as hours, location, photos, and reviews, in Search and Maps.
Google Business Profile was previously known as Google My Business and was renamed in 2021. Business owners can claim and verify their listing, then manage details including address, service area, phone number, opening hours, categories, website link, menu or services, and photos. Customers can leave reviews and ask questions, and owners can reply and post updates.
For many local businesses, the profile is the first thing customers see, often before visiting the website. For example, someone searching for a pharmacy open late will see hours, distance, and reviews directly in the results. Keeping the profile accurate, especially holiday hours, matters because wrong information frustrates customers. Other platforms offer similar listings, including Apple Business Connect and Bing Places, and maintaining consistent details across all of them supports local SEO.
Optimizing a business's online presence so it appears in search results for nearby customers, including map listings and near me searches.
Online Booking SystemSoftware that lets customers see availability and book appointments, tables, rooms, or classes online without calling the business.
Reputation ManagementMonitoring and influencing how a business is perceived online, especially through reviews, ratings, and search results.
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