Monitoring and influencing how a business is perceived online, especially through reviews, ratings, and search results.
Online reputation management involves tracking reviews on platforms such as Google, Tripadvisor, and industry sites, responding to feedback, encouraging satisfied customers to leave reviews, and addressing problems that cause complaints. Many tools collect reviews from several sites into one dashboard and alert owners when new ones arrive.
For example, a hotel might reply politely to a review complaining about slow check-in, explain what it has changed, and invite the guest back, showing future visitors that feedback is taken seriously. Consistent, genuine reviews also support local SEO. Ethical reputation management avoids fake reviews, paying for positive ratings, or pressuring customers, all of which break platform rules and, in many countries, consumer protection law. Fixing the underlying service issues is ultimately the most effective strategy.
A free listing from Google that shows a business's details, such as hours, location, photos, and reviews, in Search and Maps.
Local SEOOptimizing a business's online presence so it appears in search results for nearby customers, including map listings and near me searches.
Sentiment AnalysisUsing natural language processing to determine whether a piece of text expresses a positive, negative, or neutral opinion.
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