How to List Your Business on Apple Maps and Bing

You set up your Google Business Profile, filled in every field and asked for reviews. Then a customer shows up at 9 a.m. on a Sunday because Apple Maps said you were open. Or your old phone number still rings on Bing.

Google is the biggest local search platform, but it isn’t the only one. Every iPhone ships with Apple Maps as the default map app, and Bing powers search in Microsoft products and feeds other services. If you haven’t claimed those listings, someone else’s data is describing your business.

The good news: both are free and take less than an hour to set up. This guide walks through Apple Maps (now managed in Apple Business, formerly Apple Business Connect) and Bing Places for Business, step by step.

Why Apple Maps and Bing listings matter

Your listing on each platform is often the first thing a customer sees: hours, phone, address, directions and photos. When it’s wrong, you lose the visit and sometimes get a bad review for something that isn’t your fault.

• Apple Maps is built into iPhone, iPad and Mac. Apple says business place cards appear across Maps, Safari and Spotlight.
• Bing shows business listings in Bing search and Bing Maps, and Microsoft has said it plans deeper links between Bing Places, Bing Maps and Copilot.
• Consistency counts. Matching name, address and phone (often called NAP) across platforms helps customers and search engines trust your details. Our local SEO checklist covers this in depth.

Key takeaway: You don’t need to rebuild your listing 3 times. Get your Google Business Profile right first, then claim Apple Maps and import into Bing, and keep 1 master sheet of your hours, phone, categories and links so every update goes everywhere.

Apple Business Connect is now Apple Business

On March 24, 2026, Apple announced Apple Business, a free platform that replaced Apple Business Connect, Apple Business Manager and Apple Business Essentials. It launched on April 14, 2026. Apple said existing Business Connect data, including claimed locations, place cards and photos, would migrate automatically.

So if you search for “Apple Business Connect” today, you’ll end up in Apple Business. The location tools work the same way: place cards, photos, hours, Showcases for offers, action buttons such as order or reserve, and insights on searches, views and taps.

Apple Business also added marketing features beyond Maps, including brand logos in Apple Mail and on Tap to Pay on iPhone. Apple’s support pages also describe ads on Apple Maps for businesses in the United States and Canada. You have to claim your location before you can advertise. Ads are optional; the listing itself is free.

How to list your business on Apple Maps step by step

Step 1: Gather your details

Before you start, have these ready:

• Your exact business name as shown on your sign
• Address, and where the entrance is on the building
• Main phone number (Apple may call it to verify)
• Website or a social profile page
• Opening hours, including special hours for holidays
• Primary category
• A few good photos: storefront, interior and products or services

Step 2: Sign in to Apple Business

Go to business.apple.com and sign in. If your organization isn’t set up yet, you’ll create it and provide organization details. Use a business email address you control, not a personal one, so access doesn’t leave with an employee.

Step 3: Add or claim your location

In Apple Business, choose Brands > Locations, then Add Location and Add single location.

• If your business already appears on Apple Maps, search for it and select it to claim it.
• If it doesn’t, enter the name and add it as a new location.

Check the map marker. Apple lets you drag the pin or use satellite view so it lands on the right building and entrance, which matters for walking and driving directions.

Step 4: Enter location details

Apple asks for a default language, primary category, status (Open or Opening Soon, with an opening date up to 6 months ahead), phone number, optional website or social page, and hours. Then choose or create the brand the location belongs to.

Step 5: Verify

Apple offers 2 routes:

• Phone verification for an existing location, when offered. Apple calls the number it has on record and you enter a 4-digit code.
• Organization verification, required for your first location if your organization isn’t verified yet. Apple reviews your organization before the location goes live.

If you see “This location is already managed,” someone else (a previous owner, an agency or a listings tool) controls it. You can request a transfer and upload supporting documents such as a business license or utility bill. Apple says transfer reviews can take up to 5 business days.

Step 6: Complete the place card

Once verified, add photos, action buttons (order, book, reserve) that link to your website or booking page, and a Showcase for a seasonal offer. If you take online bookings, link the action to the same booking page you use on Google. Our guide on taking online bookings explains how to set that up.

How to list your business on Bing step by step

Microsoft relaunched Bing Places for Business in October 2025, moving it from bingplaces.com to bing.com/forbusiness. Existing listings were migrated automatically. Microsoft describes it as a free platform.

Step 1: Sign in

Go to bing.com/forbusiness and sign in with a Microsoft account. Use a business account you’ll keep long term.

Step 2: Import from Google or add manually

You have 2 choices:

• Import from Google Business Profile. This is the fastest route if your Google profile is accurate. Microsoft says the import keeps details such as business name, hours and contact information. Bing’s help page notes you can choose a sync frequency, but you can’t hand-pick which listings import, and listings linked to Google are edited in Google and then synced.
• Add or claim manually. Search for your business. If it exists, claim it; if not, create a new listing and fill in the details yourself. Choose this if you want to edit directly on Bing.

Before importing, fix anything wrong on Google first. Our guide to setting up and verifying a Google Business Profile walks through it.

Step 3: Verify and check categories

Bing will ask you to verify that you own the business. Follow the options offered for your listing. Then check your categories: Bing uses its own category list, so an imported category may not match exactly.

Step 4: Wait for publishing, then review

Bing’s help page says new listings go through a publishing process that typically takes 7 to 12 days. After it goes live, search for your business on Bing and Bing Maps and confirm hours, phone and website.

Apple Maps vs Bing Places at a glance

Keep every listing in sync

Claiming listings is a one-time job. Keeping them accurate is ongoing.

• Use a master sheet. One document with your official name, address, phone, hours, holiday hours, categories, website and booking links.
• Update all 3 platforms the same day. Holiday hours are where most listings go wrong. Change Google, Apple and Bing together.
• Check monthly. Search for your business on each platform from a phone and look for wrong hours, duplicate listings or user-suggested edits.
• Watch reviews. Respond on each platform where reviews appear. Our guides on getting more Google reviews and responding to negative reviews apply broadly.
• Consider a listings tool if you manage many locations. Listing management services can push updates to multiple platforms, but they add a subscription and sometimes control your listing, so keep owner access yourself.

Where to start this week

1. Make sure your Google Business Profile is complete and correct.
2. Write your master sheet of business details.
3. Claim or add your location in Apple Business and verify it.
4. Add photos, hours and at least 1 action button on Apple Maps.
5. Import or add your listing in Bing Places and verify it.
6. After Bing publishes, search for your business on all 3 platforms and fix any mismatches.
7. Set a monthly calendar reminder to recheck hours and photos.

These listings also feed the wider web of local search and AI answers. Our guides on showing up in “near me” searches and getting mentioned in AI answers explain what comes next. For local service providers, see our top lists.

Conclusion

Listing your business on Apple Maps and Bing takes an afternoon and costs nothing, yet it closes a gap many local businesses leave open. Claim your Apple Maps place card through Apple Business, import or add your Bing Places listing, verify both and keep 1 master record so your hours and phone number match everywhere. iPhone users and Bing searchers will then see the same accurate details as Google users.

Sources

• Apple Newsroom: Introducing Apple Business (March 24, 2026) — Apple Business replaces Business Connect, free, launched April 14, 2026, data migration, place card features, Maps ads plans
• Apple Support: Add a location in Apple Business — adding and claiming locations, phone and organization verification, transfer review time
• Apple Support: Promote your business on Apple Maps with Apple Business — Maps ads and eligibility
• Microsoft Bing Blogs: Introducing the New Bing Places for Business (October 2025) — move to bing.com/forbusiness, automatic migration, Google import, free platform
• Bing Places for Business Help: Sync Google Business Profile — sync frequency, editing limits and 7 to 12 day publishing time