Objectives and Key Results: a goal-setting framework pairing an ambitious objective with a few measurable results that show progress.
An OKR has two parts. The objective is a qualitative, inspiring goal, such as make MY ONE BLOG the go-to source for tech explainers in the region. The key results are specific, measurable outcomes that indicate success, such as publishing 40 in-depth guides, growing newsletter subscribers by a set target, and increasing average reading time.
OKRs were developed at Intel and popularized by companies such as Google. They are usually set quarterly and reviewed regularly. Many organizations treat them as stretch goals, where reaching most of a key result is considered a good outcome. OKRs work best when they are few in number, transparent across the organization, and separated from individual performance reviews to encourage ambition.
An iterative approach to software development that delivers work in small increments and adapts to feedback instead of following a fixed upfront plan.
Growth HackingA data-driven, experiment-heavy approach to marketing and product design focused on rapidly finding ways to grow a business.
Key Performance IndicatorA measurable value that shows how effectively a person, team, or company is achieving an important objective.
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