How Much Does SEO Cost? Pricing Models Explained
How SEO pricing works: retainers, project fees, hourly rates and in-house costs, what each should include, and the red flags that mean you're overpaying.
#small business marketing
Everything we have written about small business marketing.
How to Set a Digital Advertising Budget for a Small Business
A step-by-step method for setting a small business ad budget from customer value and conversion rates, with a worked example and a plan for the first 90 days.
How to Show Up in "Near Me" Searches: A Local SEO Guide for Owners
How Google decides who shows up for "near me" searches, and the local SEO tasks owners can do themselves: profile, categories, reviews, citations and website basics.
How to Run Facebook and Instagram Ads for a Small Business
A practical setup for Facebook and Instagram ads on a modest budget: campaign structure, audiences, tracking and a simple creative testing routine.
How to Build a Content Marketing Strategy (One-Page Plan)
Build a one-page content marketing strategy that maps customer questions to content types, channels and a cadence you can actually keep.
Marketing & SEO
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What Is Performance Max in Google Ads? How It Works and the Controls to Set First
How Google's Performance Max campaigns work, when they make sense for a small business, and the settings to lock down before you spend your first dollar.
Email Marketing vs Social Media Marketing: Where Should a Small Business Focus?
Email gives you an audience you own; social media gives you reach you rent. Here is how the 2 channels compare on ownership, reach and effort, and how to make them work together.
How to Build an Email List From Scratch: Opt-In Ideas That Attract Real Customers
Practical opt-in ideas for websites, physical stores and events that grow an email list of real customers, plus the permission rules to follow.
SEO vs PPC: Which Should Your Business Invest In?
SEO builds traffic slowly and keeps it; PPC buys it instantly and stops when you stop paying. Here is how timelines, costs and risks compare, and when to run both.
How to Choose a Digital Marketing Agency: Questions, Contracts and Red Flags
The questions to ask, contract terms to check and red flags to watch for before you sign a retainer with a digital marketing agency.
How to Do Keyword Research for a Small Business (Free Tools)
A step-by-step keyword research process using free tools, built for small businesses that want to rank for the phrases their customers actually type.
Marketing KPIs Every Small Business Should Track (With Formulas)
The 12 marketing KPIs worth tracking for a small business, with the formula for each, where to find the data and a simple monthly scorecard.