How to Measure Marketing ROI (With Worked Formulas)
Worked marketing ROI formulas for campaigns and channels, plus practical ways to count phone calls, walk-ins and other offline sales.
#marketing analytics
Everything we have written about marketing analytics.
How to Use UTM Parameters to Track Marketing Campaigns
What each UTM parameter does, a naming convention template your whole team can follow, and the mistakes that quietly ruin campaign data in Google Analytics.
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How to Set Up Google Analytics 4 Step by Step
A step-by-step Google Analytics 4 setup walkthrough covering the property, Google tag, key events, data retention, consent mode and the links that make your reports useful.
Marketing Attribution Models Explained: First-Touch, Last-Touch and Data-Driven
How first-touch, last-touch, multi-touch and data-driven attribution work, where each one misleads, and how to pick a model you can trust.
Zero-Click Search: How AI Answers Affect Website Traffic
More searches now end on Google's own page. Here is what zero-click search really means for your traffic, what the research shows, and how to measure value beyond clicks.