How to Measure Marketing ROI (With Worked Formulas)
Worked marketing ROI formulas for campaigns and channels, plus practical ways to count phone calls, walk-ins and other offline sales.
#customer acquisition cost
Everything we have written about customer acquisition cost.
What Is Customer Lifetime Value and How Do You Calculate It?
Simple and advanced customer lifetime value formulas with worked examples, plus how to use CLV to set ad budgets and target customer acquisition cost.
Ecommerce Metrics That Matter: Conversion Rate, AOV and CAC Explained
How to calculate conversion rate, average order value and customer acquisition cost, how they fit together, and the specific levers that move each one.
Marketing KPIs Every Small Business Should Track (With Formulas)
The 12 marketing KPIs worth tracking for a small business, with the formula for each, where to find the data and a simple monthly scorecard.