How to Migrate Your Store to Shopify Without Losing SEO
Most traffic drops after a Shopify migration come from missing redirects, not from Shopify. Here is how to map URLs, import data in the right order and launch with a checklist.
Extensible Markup Language: a text-based format that uses custom tags to structure, store, and exchange data.
XML became a W3C recommendation in 1998. It looks similar to HTML, but instead of predefined tags for display, XML lets you define your own tags that describe data, such as a post element containing title and author elements. Documents must follow strict rules, and schemas can define exactly which elements and attributes are allowed.
XML was the dominant data exchange format for many years and is still widely used in enterprise systems, office document formats, RSS and Atom feeds for blogs, SVG graphics, sitemaps for search engines, and many configuration files. For web APIs, JSON has largely replaced it because it is lighter and easier to work with in JavaScript, but XML remains valuable where validation is important.
Application Programming Interface: a defined set of rules that lets one piece of software request data or services from another.
JSONJavaScript Object Notation: a lightweight, text-based format for storing and exchanging structured data.
Most traffic drops after a Shopify migration come from missing redirects, not from Shopify. Here is how to map URLs, import data in the right order and launch with a checklist.
What SPF, DKIM and DMARC each do, how to set them up in DNS, and a safe step-by-step path from DMARC monitoring to full enforcement.
How single sign-on works, the security trade-offs of putting one login in front of every app, what it costs, and a rollout plan for small teams.